MELTIES COOKIES
BRAND IDENTITY DESIGN (2025)
Melties is an imaginary joyful cookie brand built around the idea that indulgence is good. Every cookie is handmade and vegan, designed to melt in your mouth. In a market where cookie aisles are crowded and noisy with busy packaging, Melties stands out by celebrating cookies as a playful treat – confident on the shelf, easy to spot, and full of personality.
Since I work independently, some mockups are generated using AI and may contain minor inconsistencies.
All ideas, concepts and creative direction are mine; AI is used solely as a visualization tool.

















