BRAND DESIGN & ILLUSTRATION
2025
CONCEPT
Periwrinkle is an imaginary community that brings together passionate seniors who keep learning, creating, moving, dreaming, and celebrating life every day. It’s a reminder that passion has no age, and the pursuit of joy doesn’t, and never should, end.
Since I work independently, some mockups are generated using AI and may contain minor inconsistencies. All ideas, concepts and creative direction are mine; AI is used solely as a visualization tool.
Periwrinkle takes its name from the Madagascar Periwinkle, a flower that thrives all year round in all conditions. It stands for resilience, persistence, and joy, just like the older adults who continue to live life with unshakable spirit.
