BRAND IDENTITY DESIGN & STRATEGY
2026
CONCEPT
Beet.health is a D2C health app built around a simple idea that staying healthy shouldn’t feel like a chore. Starting with nutrition and eventually expanding into movement and overall wellbeing, the app helps people build better habits in a way that actually sticks.
I worked on positioning the brand as “your new health bestie,” shifting it away from the usual intimidating, clinical tone into something more friendly and supportive. The identity leans bright and playful, designed to make people want to come back to it. I designed the brand identity end-to-end, including logo, color palette, illustration style, and social messaging.
Since I work independently, some mockups are generated using AI and may contain minor inconsistencies. All ideas, concepts and creative direction are mine; AI is used solely as a visualization tool.
