BRAND DESIGN & ILLUSTRATION

MELTIES COOKIES

MELTIES COOKIES

MELTIES COOKIES

2025

CONCEPT

Melties is an imaginary joyful cookie brand built around one simple idea: indulgence can be good. Every cookie is handmade and vegan, designed to melt in your mouth and deliver indulgence without compromise. In a market where cookie aisles are crowded and noisy with busy packaging, Melties stands out by celebrating cookies as a playful treat – confident on the shelf, easy to spot, and full of personality.

Since I work independently, some mockups are generated using AI and may contain minor inconsistencies. All ideas, concepts and creative direction are mine; AI is used solely as a visualization tool.

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© 2025 Arfa Asif.

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Nice seeing you!

hello@arfaasif.com

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© 2025 Arfa Asif.

All rights reserved.

Nice seeing you!

hello@arfaasif.com

© 2025 Arfa Asif.

All rights reserved.

Nice seeing you!

hello@arfaasif.com

© 2025 Arfa Asif.

All rights reserved.